Why Coral Gables Sellers Choose Lynley Residential Group
Most agents list your home and wait.
We treat every listing like a marketing launch - with professional photography, custom video content, a dedicated property website, targeted social media campaigns, and direct outreach to agents and buyers. Every piece is intentional. Every detail is branded. That's how we get your home in front of the right people.
We've been doing this in Coral Gables, Coconut Grove, Pinecrest, South Miami, and Palmetto Bay for 18+ years. These aren't markets we pass through. They're the neighborhoods we've built our entire business around.
$300M+ Lifetime sales volume
$175M In sales, past 5 years
#50 Miami-Dade ranking, 2024
66 5-star Google reviews
We are a marketing company that sells real estate.
Before becoming a real estate agent, Lynley Ciorobea spent years at an advertising agency specializing in high-end real estate and resorts. That background shapes everything about how we approach a listing. We don't just put your home in the MLS and hope. We build a campaign around it.
Here's what every Lynley Residential listing includes: professional photography with drone aerials, multiple custom videos, a dedicated property website that goes on the For Sale sign, a floor plan, and a beautifully designed printed brochure. Your listing is also optimized for AI search -- because more buyers are now using tools like ChatGPT and Google's AI to find homes, and we write descriptions specifically to show up in those results.
On launch day, we send a new listing email to 1,000 local agents and 2,000 contacts in our database. We run paid campaigns on Facebook and Instagram targeting buyers by geography, interests, and behavior -- reaching people who aren't actively searching but who are exactly the right buyer. And we hold open houses that are marketed across every major platform.
From the day you sign with us to the day we close, you receive a written report every Friday. You always know where things stand, what buyers are saying, and what we are doing about it.
Hand-addressed letters to every neighbor. Yes, really.
For every listing, we hand-address 100 to 200 letters to the homes surrounding your property and send them in pink envelopes. Each one announces your listing and invites neighbors to the open house. Neighbors talk, and the right neighbor knows exactly the right buyer. Almost no one else does this.
Pricing strategy grounded in data, not wishful thinking.
Getting the price right in Coral Gables requires more than running a quick comp. We approach pricing the way an appraiser would -- holistically, with adjustments that reflect what buyers in this specific market actually pay attention to. Lot size, canopy, walkability, school zones, architectural character.
Most homes that sit on the market have one of two problems: price or presentation. We watch for both from day one. If the first 30 days aren't producing results, we diagnose, adjust, and if needed, relaunch. A price change is a second launch opportunity if done right.
What it looks like to work with us.
A seller living out of state needed to sell her Coral Gables home without ever visiting. We coordinated everything remotely - prepping the home, staging it, managing every detail from a distance. She sold for more than she expected, without ever meeting us face to face. See the full story here.
"Lynley is an experienced professional. She priced our home at a price we thought was high, yet she got us that top dollar asking price. She recommended staging which we believe was the reason why she got us top dollar. A true dedicated and knowledgeable agent from beginning to end!"
— Mateo & Lucia DeSola, Coral Gables Seller
"After living in our house for 30 years, selling was a daunting job. Lynley and her team spent time educating us prior to putting the house on the market, giving practical advice, and supporting us through the sale. It was a pleasure working with them!"
— Jane Ash, Coral Gables Seller
Deep roots in Coral Gables.
Lynley grew up in Pinecrest and has spent her entire career focused on these specific neighborhoods. She knows the streets, the school zones, the blocks that command a premium and the ones that don't, the buyers who are looking and the agents most likely to bring them. That hyper-local knowledge directly affects what your home sells for.
In 2024 alone, we closed sales at 1025 Alhambra Circle, 525 Jeronimo Drive, 1246 Algardi Avenue, 1216 Sorolla Avenue, and 1215 Campo Sano Avenue. These aren't names we drop to impress -- they're the proof that we know this market and we know how to sell in it.
Thinking about selling your Coral Gables home? Let's talk about what it's worth and what a real marketing strategy looks like. Contact us here.